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49 articles from ETtech

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ETtech India Tech Jun 02, 2026
Mathematicians say 'don't believe hype' on AI capabilities

Mathematicians are urging caution about artificial intelligence claims. Over 150 professors signed a declaration warning governments not to believe the hype surrounding AI's math skills. They highlig…

Mathematicians are urging caution about artificial intelligence claims. Over 150 professors signed a declaration warning governments not to believe the hype surrounding AI's math skills. They highlight commercial incentives to overstate capabilities. The declaration emphasizes guiding mathematical research with human judgment and transparency. Concerns include AI producing incorrect proofs and undermining research credit.

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ETtech India Tech Jun 02, 2026
Trump signs AI order after earlier postponement

President Donald Trump has rolled out a new initiative for AI firms, allowing entities such as OpenAI and Google to present their most sophisticated AI technologies to the government for a period of …

President Donald Trump has rolled out a new initiative for AI firms, allowing entities such as OpenAI and Google to present their most sophisticated AI technologies to the government for a period of 30 days ahead of public disclosure. This proactive approach is designed to tackle worries related to AI systems revealing critical vulnerabilities.

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ETtech India Tech Jun 02, 2026
Marvell shares touch record high after Nvidia's Huang calls it 'next trillion-dollar company'

Marvell Technology shares saw a significant jump of over 25%. This surge followed Nvidia CEO Jensen Huang's prediction that Marvell could become a trillion-dollar company. Marvell's custom chips are …

Marvell Technology shares saw a significant jump of over 25%. This surge followed Nvidia CEO Jensen Huang's prediction that Marvell could become a trillion-dollar company. Marvell's custom chips are crucial for AI data centres. The company forecasts substantial revenue growth in its custom chips business. This development highlights the growing importance of specialised chips in the AI era.

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ETtech India Tech Jun 02, 2026
India's Startup Safari in UK to tap into innovation tie-ups

Indian startup leaders are in the UK this week to boost AI and technology partnerships. The Startup Policy Forum's 'UK Startup Safari' aims to move the India-UK innovation corridor to action. UK Mini…

Indian startup leaders are in the UK this week to boost AI and technology partnerships. The Startup Policy Forum's 'UK Startup Safari' aims to move the India-UK innovation corridor to action. UK Minister Kanishka Narayan highlighted the potential for new jobs and opportunities. This visit coincides with the upcoming India-UK Comprehensive Economic and Trade Agreement implementation.

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ETtech India Tech Jun 02, 2026
Anthropic expands access to powerful Mythos AI model

Anthropic has opened access to its new AI model, Mythos, to 150 organisations worldwide. This powerful AI can rapidly find computer security flaws. Early tests revealed thousands of vulnerabilities. …

Anthropic has opened access to its new AI model, Mythos, to 150 organisations worldwide. This powerful AI can rapidly find computer security flaws. Early tests revealed thousands of vulnerabilities. Now, groups from over 15 countries, including critical infrastructure sectors, are joining the program. This move aims to proactively address potential cyber threats before they can be exploited.

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ETtech India Tech Jun 02, 2026
Oyo readies market debut; IT's comeback rally

Oyo's IPO plans are back on track after securing Sebi approval. This and more in today's ETtech Top 5.

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ETtech India Tech Jun 02, 2026
Oyo parent Prism gets Sebi nod for IPO; plans to raise Rs 6,650 crore: Sources

Hospitality firm Oyo's parent company, Prism, has received SEBI's approval for its IPO, aiming to raise Rs 6,650 crore. The company plans to file an updated draft prospectus within two months, markin…

Hospitality firm Oyo's parent company, Prism, has received SEBI's approval for its IPO, aiming to raise Rs 6,650 crore. The company plans to file an updated draft prospectus within two months, marking its third attempt to go public. This comes as other new-age companies reassess their IPO plans due to market volatility.

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ETtech India Tech Jun 02, 2026
SpaceX negotiating underwriting fees below 1% for IPO: Report

Elon Musk's SpaceX is aiming to raise approximately $75 billion this month through its initial public offering. The company is reportedly negotiating with underwriting banks to secure fees below 0.75…

Elon Musk's SpaceX is aiming to raise approximately $75 billion this month through its initial public offering. The company is reportedly negotiating with underwriting banks to secure fees below 0.75%. Despite this, the banks are still expected to earn around $500 million from this significant listing. This move highlights SpaceX's ambitious financial strategy for its space and AI ventures.

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ETtech India Tech Jun 02, 2026
Samsung minority union challenges bonus deal in court

A labour union representing several thousand Samsung Electronics employees asked a court on Tuesday to nullify a bonus agreement between the South Korean tech giant and its largest union. The Samsung…

A labour union representing several thousand Samsung Electronics employees asked a court on Tuesday to nullify a bonus agreement between the South Korean tech giant and its largest union. The Samsung agreement has fuelled labour demands across South Korea, with workers in sectors ranging from biotech and autos to shipbuilding asking for a larger share of corporate profits through bonuses.

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ETtech India Tech Jun 02, 2026
Skyroot Aerospace forecasts Rs 977 crore in revenues by FY27, ahead of Vikram-1 launch

Indian space startup Skyroot Aerospace projects significant revenue growth, aiming for over Rs 13,000 crore by FY32, driven by launch services and satellite systems. Ahead of its maiden orbital launc…

Indian space startup Skyroot Aerospace projects significant revenue growth, aiming for over Rs 13,000 crore by FY32, driven by launch services and satellite systems. Ahead of its maiden orbital launch, the company's space systems division is already generating revenue, with launch services poised to become the primary growth engine.

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ETtech India Tech Jun 02, 2026
Oyo-parent Prism secures Sebi's nod to launch Rs 6,650-crore IPO

Oyo's parent company, Prism, has received approval from Sebi to proceed with its Rs 6,650 crore IPO. The company is expected to be valued between USD 7-8 billion. Prism plans to file its public Updat…

Oyo's parent company, Prism, has received approval from Sebi to proceed with its Rs 6,650 crore IPO. The company is expected to be valued between USD 7-8 billion. Prism plans to file its public Updated Draft Red Herring Prospectus by early July, while assessing market conditions for its listing.

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ETtech India Tech Jun 02, 2026
Amazon's Ring sued over facial recognition feature, latest privacy concern for doorbell maker

A Virginia resident is suing Amazon for privacy violations, alleging its Ring doorbell cameras, specifically the "Familiar Faces" feature, collect and store facial recognition data of passersby witho…

A Virginia resident is suing Amazon for privacy violations, alleging its Ring doorbell cameras, specifically the "Familiar Faces" feature, collect and store facial recognition data of passersby without consent. The class-action lawsuit seeks at least $5 million in damages, highlighting ongoing privacy concerns surrounding Ring's technology and its partnerships.

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ETtech India Tech Jun 02, 2026
Urban Company winds up operations in Saudi Arabia

Home services giant Urban Company has ceased its operations in Saudi Arabia following the cancellation of its subsidiary's commercial registration. This voluntary winding-up process, initiated in lat…

Home services giant Urban Company has ceased its operations in Saudi Arabia following the cancellation of its subsidiary's commercial registration. This voluntary winding-up process, initiated in late 2025, marks a strategic shift for the company as it prioritises profitability over expansion. The firm recently reported a significant increase in net loss, attributed to higher spending on its domestic-help service.

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ETtech India Tech Jun 02, 2026
TCS shares soar 7%, up nearly 9% in just two sessions! What are technical charts indicating?

TCS shares jumped as much as 7% on Tuesday, extending their two-day gain to nearly 9% as investors snapped up the stock after months of underperformance. The rally was driven by optimism around AI-re…

TCS shares jumped as much as 7% on Tuesday, extending their two-day gain to nearly 9% as investors snapped up the stock after months of underperformance. The rally was driven by optimism around AI-related opportunities and attractive valuations following a sharp sector-wide selloff. Analysts at Nuvama believe the IT sector is poised for a comeback rather than a collapse, helping boost sentiment toward large-cap IT stocks.

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ETtech India Tech Jun 02, 2026
Arm Holdings CEO says US would have difficulty banning AI CPU chip exports to China

Arm Holdings CEO Rene Haas said on ‌Tuesday ⁠that ⁠it would ​be difficult to block the export ​of CPUs to China that ​are ⁠useful for ‌AI ​because of ​their widespread ⁠use and as it would ​be diffic…

Arm Holdings CEO Rene Haas said on ‌Tuesday ⁠that ⁠it would ​be difficult to block the export ​of CPUs to China that ​are ⁠useful for ‌AI ​because of ​their widespread ⁠use and as it would ​be difficult to ​only block AI CPUs.

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ETtech India Tech Jun 02, 2026
Zoho, Uber, Paytm, BSE invest Rs 220 crore in ONDC

While Zoho Corporation has invested Rs 70 crore as a part of this round, Uber and Paytm have invested Rs 60 crore each. BSE Technologies has injected Rs 30 crore into the government-backed digital co…

While Zoho Corporation has invested Rs 70 crore as a part of this round, Uber and Paytm have invested Rs 60 crore each. BSE Technologies has injected Rs 30 crore into the government-backed digital commerce entity.

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ETtech India Tech Jun 02, 2026
Google, Telstra partner on fibre and subsea networks in Australia

Google has ​selected Telstra and ⁠its new ‌fibre-optic Aura Network ​to ​further advance its AI ⁠capabilities in Australia.

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ETtech India Tech Jun 02, 2026
STMicro lifts data centre revenue goals on AI demand, shares hit 25-year high

The Franco-Italian chipmaker's shares rose as much ‌as 10% ⁠to €65.21 ⁠per share, their highest since September 2000. They were ​up 8.4% as of 0738 GMT, among top gainers on Europe's ​benchmark STOXX…

The Franco-Italian chipmaker's shares rose as much ‌as 10% ⁠to €65.21 ⁠per share, their highest since September 2000. They were ​up 8.4% as of 0738 GMT, among top gainers on Europe's ​benchmark STOXX 600 index.

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ETtech India Tech Jun 02, 2026
Anthropic confidentially files to go public; potential trillion-dollar IPO will test Wall Street appetite for AI companies

If Anthropic’s offer goes ahead, it will test investor appetite for AI companies, which have commanded massive private valuations—both Anthropic and OpenAI are within shouting distance of the trillio…

If Anthropic’s offer goes ahead, it will test investor appetite for AI companies, which have commanded massive private valuations—both Anthropic and OpenAI are within shouting distance of the trillion-dollar mark.

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ETtech India Tech Jun 02, 2026
Claude AI down: Anthropic AI chatbot faces partial outage as users report access issues

Claude AI Down Today: Claude AI users reported widespread access issues after Anthropic confirmed elevated error rates affecting multiple services, including Claude AI, Claude API, Claude Console, an…

Claude AI Down Today: Claude AI users reported widespread access issues after Anthropic confirmed elevated error rates affecting multiple services, including Claude AI, Claude API, Claude Console, and Claude Code.

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ETtech India Tech Jun 02, 2026
Global Markets: South Korean shares post record-high close as Nvidia hopes lift tech stocks

South Korean stocks hit a record high Tuesday, driven by tech giants like Samsung Electronics and Naver, fueled by hopes of AI collaboration with Nvidia. Despite a volatile trading session, the KOSPI…

South Korean stocks hit a record high Tuesday, driven by tech giants like Samsung Electronics and Naver, fueled by hopes of AI collaboration with Nvidia. Despite a volatile trading session, the KOSPI closed higher. Meanwhile, consumer inflation surged to a two-year peak, potentially prompting monetary tightening. Foreign investors continued their selling spree.

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ETtech India Tech Jun 02, 2026
SK Hynix pans to double wafer capacity in next five years, group chairman says

Chey ​Tae-won ​was ⁠speaking at the Computex ​conference in Taipei, where ​executives from some of the ‌world's top technology companies, including ​Nvidia, ​are ⁠gathering.

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ETtech India Tech Jun 02, 2026
OpenAI to invest more in teams, partnerships in India, says Thomas Jeng

Codex has grown 27x since early 2026, and more than quarter of user requests on the platform are for non-coding tasks, the company said in a report.

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ETtech India Tech Jun 02, 2026
Polish ecommerce major Allegro secures $275 million EIB loan for AI, research and development

The deal is the largest ​corporate R&D programme the EIB has backed in Poland ​and falls under the bank's TechEU initiative, which targets €250 billion ($291 billion) in ​new investment across Eu…

The deal is the largest ​corporate R&D programme the EIB has backed in Poland ​and falls under the bank's TechEU initiative, which targets €250 billion ($291 billion) in ​new investment across Europe by ⁠2027.

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ETtech India Tech Jun 02, 2026
Australia's CBA flags surging AI costs as tasks grow complex, slams 'work slop'

Commonwealth Bank of Australia CEO Matt Comyn said businesses globally are likely to tighten ‌scrutiny of artificial ⁠intelligence-related ⁠spending through 2026 as adoption accelerates and pressure …

Commonwealth Bank of Australia CEO Matt Comyn said businesses globally are likely to tighten ‌scrutiny of artificial ⁠intelligence-related ⁠spending through 2026 as adoption accelerates and pressure mounts to demonstrate returns on investment.

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ETtech India Tech Jun 02, 2026
Arm says ByteDance, Oracle use its data centre CPU chips

Speaking at ​the annual ​Computex conference in Taipei, Arm CEO ‌Rene Haas said ​ByteDance and ​Oracle ⁠are customers of AGI central processing units (CPUs).

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ETtech India Tech Jun 02, 2026
China adds data and AI to trade secret rules to block leaks

Effective Monday, the Regulations on Trade Secret Protection mark the first time Chinese law protects such digital assets as proprietary secrets, according to state broadcaster China Central Televisi…

Effective Monday, the Regulations on Trade Secret Protection mark the first time Chinese law protects such digital assets as proprietary secrets, according to state broadcaster China Central Television.

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ETtech India Tech Jun 02, 2026
Anthropic IPO filing ratifies Wall Street's AI obsession

Tech stocks continue to lead ​the Nasdaq Composite and S&P 500 in a record-breaking market rally, while Elon Musk's SpaceX is set to price its ​IPO this month and Anthropic rival OpenAI, led by S…

Tech stocks continue to lead ​the Nasdaq Composite and S&P 500 in a record-breaking market rally, while Elon Musk's SpaceX is set to price its ​IPO this month and Anthropic rival OpenAI, led by Sam Altman, is waiting on deck.

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ETtech India Tech Jun 02, 2026
AI-driven labour displacement risks to remain low in near term, Bridgewater says

Adoption remains limited, with fewer ​than 20% of US firms reporting AI use in any business function over ​a two-week period, concentrated ⁠largely in ‌information, technology and professional ​servi…

Adoption remains limited, with fewer ​than 20% of US firms reporting AI use in any business function over ​a two-week period, concentrated ⁠largely in ‌information, technology and professional ​services, Bridgewater ​said citing Census Bureau data.

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ETtech India Tech Jun 02, 2026
China's Zhipu AI plans to apply for Shanghai's Sci-Tech Board listing

One of the leading players in China's crowded artificial intelligence sector, Zhipu AI, said the proposed issuance of A shares, each with a ‌nominal value ⁠of 0.10 ⁠yuan, would represent between 2% a…

One of the leading players in China's crowded artificial intelligence sector, Zhipu AI, said the proposed issuance of A shares, each with a ‌nominal value ⁠of 0.10 ⁠yuan, would represent between 2% and 8% of the company's total share capital, or 9.1 million to ​38.8 million shares.

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ETtech India Tech Jun 02, 2026
Florida sues OpenAI and CEO Sam Altman, claiming company concealed serious risks of ChatGPT

Florida Attorney General James Uthmeier said during a news conference that the company suppressed internal safety warnings and deceived users about the true nature and dangers of the product. He said…

Florida Attorney General James Uthmeier said during a news conference that the company suppressed internal safety warnings and deceived users about the true nature and dangers of the product. He said Florida was the first state to sue OpenAI.

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ETtech India Tech Jun 02, 2026
SEC defends Musk settlement over Twitter, saying it reflects 'compromises'

In a filing in the Washington, D.C. federal court, the SEC also said in a footnote that the settlement if approved will allow Musk to publicly deny its accusations, reflecting a recent policy ‌change…

In a filing in the Washington, D.C. federal court, the SEC also said in a footnote that the settlement if approved will allow Musk to publicly deny its accusations, reflecting a recent policy ‌change governing defendants ⁠who settle ⁠enforcement actions.

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ETtech India Tech Jun 02, 2026
Nvidia CEO says has capacity to supply robust CPU and GPU growth

Huang ​was ​speaking ⁠at Nvidia's GTC press conference ​during Computex week ​in Taipei a day after the $5 trillion ‌chip giant unveiled a ​new ​chip ⁠that processes artificial intelligence capabilit…

Huang ​was ​speaking ⁠at Nvidia's GTC press conference ​during Computex week ​in Taipei a day after the $5 trillion ‌chip giant unveiled a ​new ​chip ⁠that processes artificial intelligence capabilities directly.

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ETtech India Tech Jun 02, 2026
HPE lifts forecast past 2028 goals on robust AI demand, shares surge 36%

HPE, ⁠which competes with Dell and Super Micro Computer, is benefiting as customers increasingly buy its servers and networking products to power AI ​applications such as ChatGPT, amid higher memory …

HPE, ⁠which competes with Dell and Super Micro Computer, is benefiting as customers increasingly buy its servers and networking products to power AI ​applications such as ChatGPT, amid higher memory chip prices.

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ETtech India Tech Jun 02, 2026
Alphabet plans to raise $80 billion for AI goals, Berkshire to invest $10 billion

The deal brings in Warren Buffett's diversified holding company as a major new investor, adding a high-profile endorsement of Alphabet's long-term AI and cloud ‌strategy.

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ETtech India Tech Jun 02, 2026
MUFG’s new India fund; District goes sporting

Happy Tuesday! Japan’s MUFG is doubling down on India just as a new wave of investors moves into the country’s startup market. This and more in today’s ETtech Morning Dispatch.

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ETtech India Tech Jun 02, 2026
South Korea overtakes India as world’s sixth-largest stock market

South Korea's stock market has now surpassed India's, becoming the world's sixth largest. This significant shift is largely due to the booming performance of its chip giants, Samsung Electronics and …

South Korea's stock market has now surpassed India's, becoming the world's sixth largest. This significant shift is largely due to the booming performance of its chip giants, Samsung Electronics and SK Hynix, which are central to the global artificial intelligence boom.

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ETtech India Tech Jun 02, 2026
Japan's MUFG readies $250 million India fund as new investors emerge with bold bets in Indian startup market

Japan's MUFG is launching a significant $250 million fund for Indian startups. This new fund will focus on early and growth-stage companies, especially in fintech. This move comes as other major inve…

Japan's MUFG is launching a significant $250 million fund for Indian startups. This new fund will focus on early and growth-stage companies, especially in fintech. This move comes as other major investors have slowed their activity. MUFG's initiative aims to fill this gap, backing India's digital growth. The fund could expand to $400 million.

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ETtech India Tech Jun 02, 2026
Palo Alto Networks warns AI-powered cyberattacks could overwhelm enterprises within months: Meerah Rajavel

Palo Alto Networks warns that advanced AI-powered cyberattacks could become widely accessible within months, significantly lowering the barrier for sophisticated attacks. The company's CIO highlights…

Palo Alto Networks warns that advanced AI-powered cyberattacks could become widely accessible within months, significantly lowering the barrier for sophisticated attacks. The company's CIO highlights AI's ability to identify and chain vulnerabilities at scale, urging enterprises to rapidly assess infrastructure and adopt AI-assisted security measures to combat this evolving threat.

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ETtech India Tech Jun 02, 2026
Insurers racing to ‘AI-proof’ systems as IRDAI flags risks

Indian insurers are rethinking how they assess cyber risks. Regulators have asked them to review exposure to artificial intelligence-driven cyber threats. Traditional underwriting models may not be e…

Indian insurers are rethinking how they assess cyber risks. Regulators have asked them to review exposure to artificial intelligence-driven cyber threats. Traditional underwriting models may not be enough. New threats like AI-enabled phishing and deepfake fraud are evolving rapidly. Insurers are shifting to new risk assessment frameworks. This is a significant change for the industry.

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ETtech India Tech Jun 02, 2026
AI could automate 50% of enterprise data work in 18 months: Salesforce SVP Gaurav Pathak

Artificial intelligence is poised to automate half of enterprise data tasks within 18 months. Salesforce's Gaurav Pathak highlights AI agents handling data discovery, integration, governance, and qua…

Artificial intelligence is poised to automate half of enterprise data tasks within 18 months. Salesforce's Gaurav Pathak highlights AI agents handling data discovery, integration, governance, and quality. This shift allows employees to focus on strategic work. Indian enterprises are cautiously adopting AI, facing hurdles in business outcomes, governance, privacy, and data quality.

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ETtech India Tech Jun 02, 2026
Mirror, mirror who’s the most visible of them all?

AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommendations. This new focus, known as Generative Engine Optimisati…

AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommendations. This new focus, known as Generative Engine Optimisation (GEO), is becoming a significant budget item for marketers. Experts predict intensified monetisation efforts by AI search companies, with ad bids potentially exceeding traditional platforms.

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ETtech India Tech Jun 02, 2026
Promptly save a fortune: Tips and tricks that will help propel you ahead

Save money on AI tools with smart LLM token management. Parminder Singh, CEO of Reliance Enterprise Intelligence, shares six practical tips. Store context, order concise answers, and paste only nec…

Save money on AI tools with smart LLM token management. Parminder Singh, CEO of Reliance Enterprise Intelligence, shares six practical tips. Store context, order concise answers, and paste only necessary information. Edit responses precisely instead of regenerating. Match AI models to tasks and plan your AI interactions. These strategies help users optimise their AI usage and reduce costs.

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ETtech India Tech Jun 02, 2026
Eternal's District ramps up sports push, eyes acquisitions

Eternal's District platform is expanding into India's booming sports market, moving beyond ticketing to venue bookings and brand partnerships. The company is actively seeking acquisitions in sports t…

Eternal's District platform is expanding into India's booming sports market, moving beyond ticketing to venue bookings and brand partnerships. The company is actively seeking acquisitions in sports tech and, last year, launched its 'Play' service for booking sports courts. This move aims to build a comprehensive sports ecosystem, capitalising on the sector's significant growth potential.

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ETtech India Tech Jun 02, 2026
India's semiconductor startups see investor interest building

Indian semiconductor startups are experiencing a surge in investor interest, raising $92 million in the first five months of 2026, a significant jump from the previous year. Government initiatives li…

Indian semiconductor startups are experiencing a surge in investor interest, raising $92 million in the first five months of 2026, a significant jump from the previous year. Government initiatives like the Design-Linked Incentive (DLI) scheme are credited with de-risking early-stage investments and fostering ecosystem development, leading to more companies entering production.

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ETtech India Tech Jun 02, 2026
Ecommerce players to join hands for the Digital Commerce Coalition

Leading ecommerce players, including Eternal, Meesho, Amazon, Swiggy, and Zepto, have launched the Digital Commerce Coalition. This industry-led platform aims to enhance customer experiences, support…

Leading ecommerce players, including Eternal, Meesho, Amazon, Swiggy, and Zepto, have launched the Digital Commerce Coalition. This industry-led platform aims to enhance customer experiences, support small businesses and delivery partners, and foster economic development through collective action. The coalition will also serve as a forum for responsible and future-ready growth.

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ETtech India Tech Jun 02, 2026
Aadhaar head to take additional charge as AI Mission CEO

Saurabh Vijay, currently heading the Aadhaar body, will soon assume additional charge as the CEO of the India AI Mission. This strategic, government-funded initiative which was approved in March 2024…

Saurabh Vijay, currently heading the Aadhaar body, will soon assume additional charge as the CEO of the India AI Mission. This strategic, government-funded initiative which was approved in March 2024, aims to build an indigenous AI ecosystem. Vijay's appointment follows the departure of the previous CEO in April.

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ETtech India Tech Jun 02, 2026
AI paints a pretty infra picture

The global AI race is shifting focus from models to infrastructure, power, and sovereign ecosystems, with energy efficiency becoming a key competitive advantage. Enterprises are prioritising robust i…

The global AI race is shifting focus from models to infrastructure, power, and sovereign ecosystems, with energy efficiency becoming a key competitive advantage. Enterprises are prioritising robust infrastructure, security, and talent to support AI adoption, which is still in its early stages but poised for significant growth.

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ETtech India Tech Jun 02, 2026
Tokens, tokens everywhere, but not a cent to spare

Companies are facing a significant challenge with the escalating cost of AI tokens as they adopt agentic workflows. Uber has already depleted its annual AI budget, and Salesforce is consuming trillio…

Companies are facing a significant challenge with the escalating cost of AI tokens as they adopt agentic workflows. Uber has already depleted its annual AI budget, and Salesforce is consuming trillions of tokens. This surge in demand is driving a shift towards usage-based pricing, with projections indicating a massive increase in token usage in the coming years.